What's the Story?

Dina and Talia contacted me following a recommendation to sell an apartment in Kikar Hamedina at a time when market conditions were not easy: a lot of supply, few transactions, and a process that required patience and consistent management over time. In such a market, the challenge is not only to wait for the right buyer, but to know how to work correctly within the existing reality. The apartment was marketed using a marketing strategy tailored to the market, which combined broad exposure with orderly management of the showings, regular updates, and full cooperation throughout. During the process, there was also a deal that progressed until close to signing and was canceled for reasons unrelated to the apartment. At such moments, it is easy to change direction due to uncertainty, but here it is important to continue on the same path: systematic work, thoughtful decision-making, and progress without pressure — until the deal is successfully closed.